{"id":2784,"date":"2023-03-02T23:09:45","date_gmt":"2023-03-02T21:09:45","guid":{"rendered":"https:\/\/sortler.com\/blog\/?p=2784"},"modified":"2023-10-02T15:08:01","modified_gmt":"2023-10-02T12:08:01","slug":"ecommerce-visual-merchandising-trends-2023","status":"publish","type":"post","link":"https:\/\/sortler.com\/blog\/ecommerce-visual-merchandising-trends-2023\/","title":{"rendered":"eCommerce Visual Merchandising Trends 2023"},"content":{"rendered":"\n

It all started many years, even decades ago, at the end of the 20th century, when Amazon sold its first product\u2014a book\u2014online, which ushered in the whole eCommerce era. Today, much later, this industry can boast at least $6 trillion in sales worldwide. The market is still evolving, and you must follow its path as an online store owner. Above all, this means working with eCommerce visual merchandising, part of which is effective online catalog management.<\/p>\n\n\n\n

eCommerce Visual Merchandising Trends<\/h2>\n\n\n\n
\"eCommerce<\/figure>\n\n\n\n

#1. Customer-friendly Content Delivery<\/h2>\n\n\n\n

According to eMarketer research, sales in the eCommerce area will have grown by over 12% in 2023, so there will be even more shoppers than now, which is good. The bad news for you is the predicted increase in online stores, resulting in enlarged competition.<\/p>\n\n\n\n

In other words, you are just one of the offers on the market. To attract and interest more buyers, you must ensure an impeccable shopping experience (in addition to excellent product quality, of course). Today we all want maximum comfort when shopping online, and your task is to provide it.<\/p>\n\n\n\n

How can you use this trend to <\/em><\/strong>improve online sales conversion<\/em><\/strong>?<\/em><\/strong><\/p>\n\n\n\n

First, it’s about the user-friendly approach when working with online store visual merchandising. <\/p>\n\n\n\n

Simply put, always think from the perspective of your customer. What should online store elements, including the home page and product catalog, look like for a potential buyer to make an actual order and bring you profit? These are vital points for improving the customer experience.<\/p>\n\n\n\n

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In this blog piece,<\/a> we provide 7 efficient and simple tips on how to increase your online store conversion rate.<\/p>\n<\/div>\n\n\n\n

#2. Seamless Mobile Experience<\/h2>\n\n\n\n

In 2022, total mobile sales exceeded $350 billion. And according to the latest research, by 2025, this figure could reach at least $730 billion… which is natural because today, many people make purchases literally on the go.<\/p>\n\n\n\n

\"eCommerce<\/figure>\n\n\n\n

So if consumers find it inconvenient to use your online store through their smartphones, they’re likely to leave it without any pity. To decrease your bounce rate, you should optimize your website for mobile devices. And remember to take good care of the online catalog and ensure that the users can easily find what they need and place an order.<\/p>\n\n\n\n

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\"Ecommerce<\/figure>\n\n\n\n

As you can see, you shouldn\u2019t neglect any communication channel with the customer, including a tablet, even if it shows smaller traffic and revenue percentages (after all, these percentages also matter!).<\/p>\n\n\n\n

#3. Younger Generation Makes a Change<\/h2>\n\n\n\n

A couple of years ago, mixed-age groups of people used to shop online. However, today buyers got younger: 80% of them are about 25-35 years old, regardless of what product the online store sells. <\/p>\n\n\n\n

What does this mean for you as an eCommerce market participant? It’s very simple: you must ensure your online store is easy to use and up-to-date with both industry requirements and the latest tech innovations. Ultimately, the younger the buyers, the more sensitive they are to new technologies.<\/p>\n\n\n\n

It’s also essential to find the most efficient approach to online catalog management and set the right accents: those that the younger generation will definitely respond to. For example\u2026<\/p>\n\n\n\n