In the dynamic world of e-commerce, effective visual merchandising is crucial for success. It’s like the secret ingredient that transforms an online store into an unstoppable magnet for shoppers. After all, with a plethora of options just a click away, captivating visuals are the key to grabbing a customer’s attention, keeping them engaged, and making them fall head over heels for your products.
Of course, visual merchandising and related activities such as catalog management require constant attention, which is time-consuming and effort-intensive. Luckily, you can make this job much easier with modern digital tools. Moreover, we’ve already conducted market research and are now ready to share the results with you.
In this article, we provide an in-depth analysis of the top visual merchandising software available in 2024. By exploring their features and benefits, you will gain valuable insights to make informed decisions for your business.
Criteria for Evaluating Visual E-Merchandising Software
If you don’t know what visual merchandising is and why it’s important for conversion rates, we recommend reading our article covering this topic. In short, visual merchandising aims to create an effective product display that arouses consumer interest and stimulates sales.
So, what should you look for when choosing visual e-merchandising tools?
- Integration with e-commerce platforms. The tool should support all relevant platforms on which most online stores operate. These are solutions such as Magento, Shopify and other similar ones.
- Price. As they say, free cheese happens only in a mousetrap, so e-merchandizing software is rarely free. Sometimes, companies offer basic free functionality and paid individual features or give access to a free version for a certain period. Find what works best for you, and go for it.
- Automation. Visual E-merchandising tools only make sense if they can automate the routine work associated with product display and other similar tasks.
- List of features. Automation of tasks is a good feature, but it is not the only one. What else does the specific solution offer? Does it cover the needs of your business?
- Support. And, of course, the solution provider must stay in touch with you to answer your questions or help resolve possible problems.
Top Visual Merchandising Software in 2024
Now let’s move on to the most interesting part, namely, a guide to the market leaders in visual merchandising tools.
Algolia
Algolia is a special e-commerce solution that completely transforms the way users search and navigate websites. With Algolia, users can expect accelerated and highly customized search results that they have never experienced before.
With the real-time search functionality, users can access relevant search results in no time, along with helpful suggestions, providing them with a seamless browsing experience. No more waiting around for the results to load: Algolia ensures that users get the information they need in an instant. That’s perhaps one of the most notable features of Algolia.
Another one is the tailored ranking system, which allows businesses to customize search results and prioritize the most convertible content. By boosting these high-converting items, companies have a real chance to increase their sales.
And, of course, let’s not forget about Algolia’s intelligent navigation capabilities powered by AI. This means that customers can easily filter and navigate through product categories, enabling them to find exactly what they are looking for quickly.
Vue.ai
Vue.ai claims to improve online shopping with its AI-powered merchandising software that can perfect the way customers interact with eCommerce stores.
One of the key features of Vue.ai is its ability to provide visual recommendations through the use of AI-generated algorithms. This not only helps customers find products they love but also allows them to explore new and exciting options they may have never considered before.
Another standout feature of Vue.ai is its ability to deliver personalized experiences. By analyzing individual customer preferences, Vue.ai tailors content and products specifically to customer’s tastes and interests. This special touch creates a sense of exclusivity and makes users feel truly valued and understood.
Lastly, Vue.ai provides data-driven insights that enable retailers to optimize their strategies and make informed decisions that drive sales and increase customer engagement.
Of course, Vue.ai has a lot of other good features like automated product tagging, intelligent site search, and more. Take your time to explore them all if you’re interested in this tool.
Searchspring
Searchspring offers a powerful solution that takes the shopping experience to new heights and boosts sales. It definitely deserves to be on the list of top e-merchandising software in 2024.
One of the useful features of Searchspring is its intelligent site search, which delivers accurate and personalized results, helping customers find exactly what they are looking for.
In addition to powerful search capabilities, Searchspring offers dynamic navigation, which ensures that users discover the products they desire without any hassle.
Another feature worth mentioning is sophisticated visual merchandising based on intuitive drag-and-drop tools and automatic sorting. With this functionality, online retailers can showcase their products in an aesthetically pleasing and enticing manner.
All in all, Searchspring makes online stores more user-friendly and efficient, resulting in increased customer satisfaction and loyalty.
Sortler
Sortler is a true game-changer in the world of e-commerce. Its intelligent catalog management and advanced sorting system convert the online shopping experience into a personalized, visually appealing, and smooth journey.
Sortler offers a wide range of features, from visual recommendations to automated product display control, that literally drive business success. Retailers using this tool are sure to stand out in the competitive market and leave a lasting impression on their customers.
With a multitude of great features, Sortler turns visual merchandising and catalog management into a valuable sales-boosting tool. And the main thing is that this tool is really easy to work with, as it has been developed with a focus on what online store owners need to have to skyrocket their conversions.
Let’s go deeper into the matter, shall we? So you can see for yourself what makes Sortler worth joining the ranks of top e-merchandising software.
First of all, gone are the days of laborious manual e-merchandising. With the rule-based automation feature, you can save valuable time and effort and let Sortler, with its innovative algorithm, do the work for you. You just have to create the appropriate rule describing how you want the product display to look, and that’s that! You’re golden. The software will handle the tedious task of arranging and prioritizing your items while you concentrate on more strategic aspects of your business.
Interested in being in the know of the latest eCommerce trends? Then follow our blog! We’ll do our best to keep you informed about relevant ways to boost online sales.
If you prefer a more visual way of dealing with the catalog, then the Drag & Drop feature is here to serve you. With its help, you can move items around the screen as you like and immediately see what is happening with the product display.
There is also a third way to use Sortler, namely by assigning points to products: the higher the item’s score, the higher it is in the catalog results. As with the smart rules, your participation is minimal, and everything goes automatically.
And, of course, let’s not forget about Sortler‘s seamless integration with all popular e-commerce platforms. So whatever system your online store runs on, Magento, Shopify, WooCommerce, or something else, you will easily connect to Sortler and start using it.
BTW!
There is one more thing to mention before we’re done with top visual merchandising software in 2024. Our team has first-hand experience with Sortler, which we’d like to share with you right away.
Our experience with Sortler
As we discovered from our practical experience, Sortler can really create stunning displays that captivate customers and entice them to make a purchase.
But let’s not run ahead and discuss everything in the proper order, step by step.
So, we had a task to help our client improve sales of the online fashion store operating in the USA and Europe. Their business was working quite well, but growing competition forced the company to pay more attention to their conversion rate and look for ways to improve it.
After analyzing the client’s online store, we concluded that their catalog was poorly structured, failing to provide an enjoyable online shopping experience. As a result, customers spent too much time and effort finding the desired item and often left the website disappointed, increasing the bounce rate and decreasing conversions.
Something had to be done about this, which is why we implemented Sortler, a cloud-based tool for visual merchandising and innovative catalog management.
With its help, we managed to achieve the following:
- Show the variety of assortment. Previously, the client’s product display left much to be desired: some goods prevailed over others in the catalog, and many relevant fashion positions were hidden from the customer’s view. For example, the first page showcased Armani items about 13 times, whereas Givenchy made a modest appearance merely twice. Using Sortler’s smart rules, we fixed the situation and strategized the optimal placement and quantity of products within the catalog pages.
- Create matching product combinations. Using Sortler, we set a rule determining how to combine and mix fashion items in the catalog. By displaying products that match in style, color, or other criteria next to each other, we attract users’ attention and encourage them to buy more.
- Take control of the display of product stocks. The client often faced an unpleasant situation when the customer added unavailable products to the cart or couldn’t find low-stock items, which increased the bounce rate. To save the client from doing stock management on their own, we implemented a special Sortler’s rule.
- Improve sales of some items. Every e-commerce business has both high- and low-selling products, and our client’s fashion store was no exception. Our analysis of these underperforming positions suggested that their incorrect placement in the catalog could cause poor demand. So, we set a special few-step rule to solve this problem:
- tracking items with low sales figures
- automatic raising of these products to the visible catalog area
- assigning discounts to underselling items if their greater visibility didn’t stimulate purchasing activity within the specified timeframe
All of the above is automated: Sortler takes on visual merchandising and catalog management, following the smart rules we set. Of course, the result wasn’t long in coming: the conversions of the client’s fashion store started to grow along with sales. By the way, if you want more details about this case, follow the link.
What’s Next?
Let’s briefly summarize our review of the best visual merchandising software and determine the strategy for your actions in the highly competitive eCommerce environment:
- Explore new trends in catalog management and visual merchandising to keep your online store on top
- Be aware of the impact of such technologies as AI, AR, VR, etc., and consider implementing them into your practice
- Don’t neglect modern task automation tools like Sortler and other solutions that we described above
If you need more information about visual merchandising techniques and efficient catalog management, contact us, and we’ll be happy to share our deep experience with you.
